Concurrently, the novel also describes the work of "eluders" such as Kline: individuals who attempt to outwit Mandala's invasive information collection by confusing the company's pattern detection. Mandala uses "counters" to secretly gather data on its users to map and predict their consumer behavior patterns. This sparks his new concept "Own Your Unconscious," a program that allows users to upload all of their memories to a shared network and, in return, gives them access to a collective database of users' lives. He attends a discussion group after a lecture from one of his biggest critics, anthropologist Miranda Kline, and learns about innovations in the field of digitizing memories and thoughts. The novel begins with Bix Bouton, a tech executive and founder of the company Mandala, who is searching for his next new idea and feeling stuck in a rut. The novel follows the intersecting lives of various characters in a series of stylistically diverse short stories as they engage with a future in which individuals can upload their consciousness to a digital cloud. The Candy House is a speculative fiction novel by Pulitzer Prize-winning author Jennifer Egan, first published in 2022.
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